Booth Identity

Bold design, clear message

Case Study

Art direction for an exhibition booth.

CBS needed an exhibition booth that could fully express its bold brand identity at one of the brewing industry’s major trade fairs. I designed all visual assets for the booth, preparing them print-ready and ensuring full brand consistency. Working closely with the stand builder, the designs were translated into a striking and cohesive space that elevated CBS’s presence at the event.

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Booth Experience

Image Gallery

A glimpse into the CBS booth experience.

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This key visual was designed to instantly convey CBS’s core promise: transforming any base beer into a unique creation tailored to each client’s vision.

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This visual highlights how CBS supports brewers in developing well-balanced, alcohol-free recipes without compromising on taste.

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A striking display of the CBS logo on a black background—designed to reinforce brand recognition with impact and simplicity.

Honestly, I think we’ve stepped up our game this year.

Bruno Alvarez, Chief Marketing Officer, CBS
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Thank you CBS Team for the trust and creative freedom. It was a real pleasure to bring your vision to life and contribute to such a bold and inspiring project.